The Truth About Pay Per Click Banner Advertising Posted By : Tony Schirmer
Banner advertising is very popular with pay per click (PPC) advertisers; the ability to broadcast an ad in many places related to the ad is a very tempting offer.If you have ever owned a Google Adwords account, you will know that a large mass of clicks come from banner or contextual advertising. As attractive as that sounds to the advertiser, is it really such a good idea?
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