Apple iPod : An Ultimate Music Player Posted By : Raina

iPods, the new brand portable media player was launched by Apple Inc. in October 2001. iPod was a part of the company strategy to mark its existence in the digital electronic market. There were various complaints against existing audio players and Apple found existing digital music players merely big and clunky or small and useless”. Decided to create one Apple set into its production and developed it in less than a year. It was unveiled on October 23, 2001.

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